Check Out This Volunteer Fire Company 47 Doritos Commercial #PaFire

Tuesday, November 26, 2013

Check Out This Volunteer Fire Company 47 Doritos Commercial #PaFire

Volunteer fire company 47 gets dispatched on a smoke investigation, only to find out it was a bag a spicy Doritos. Proceeds awarded to this TV spot will go directly to the "Union Deposit Volunteer Fire Co."

The Union Deposit Volunteer Fire Company is hoping to see itself on TV during the Super Bowl, not because its members plan on attending, but because they’re hoping to be the stars of one of this year’s Doritos commercials.

The firefighters from South Hanover Township created a 30-second spot in hopes of raising awareness of their fire station and raising some much-needed funds. “Doritos puts on this competition each year and this was a way for us to try to generate some revenue,” Kevin Gern, fire chief at Union Deposit Volunteer Fire Company, said.

The winner of the contest is rewarded $1 million and given a trip to the Super Bowl, but Tom Brumbagh, deputy fire chief at Union Deposit Volunteer Fire Company, says it’s about much more than that. “Publicity for the fire company, get our name out there,” he said. The all-volunteer fire department depends on residents of South Hanover Township to give their time to help keep their community safe.

Full story: Local fire company competiting for national Doritos advertising spot

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CFN - California Fire News 2013

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How fires get their names

Every year in California thousands of wildfires start throughout the state. In most cases, the dispatch center sending the initial resources to a wildland fire will designate a name for the fire, but the first on scene engine or fire official can also name the incident. Fires are usually named for the area in which they start – a geographical location, local landmark, street, lake, mountain, peak, etc. Quickly naming the fire provides responding fire resources with an additional locater, and allows fire officials to track and prioritize incidents by name. For example during the Southern California Fire Siege of 2003, the largest wildland fire in California history, the Cedar Fire in San Diego County, was named after the Cedar Creek Falls area where it started. The destructive Old Fire, which burned during the same time period in San Bernardino County, was named after the road along which it started - Old Waterman Canyon Road.

CAL FIRE is the largest fire department in California and the second largest fire department in the United States. CDF - CAL FIRE Firefighters answer the call more than 300,000 times a year. CAL FIRE Firefighters make up the fire department for 30 of our 58 counties in California and more than 100 local communities. We serve as the incident command during many of California’s most serious disasters. CAL FIRE Firefighters respond to many various types and forms of calls ranging from structural fires, to auto accidents, to earthquakes, to floods, to the spilling of hazardous materials, to every conceivable disaster; CAL FIRE answer's the calls. CAL FIRE is the largest fire department in California and the second largest fire department in the United States . CAL FIRE firefighters protect 33 million acres of State Responsibility Area (SRA). We have over 4,000 members within CAL FIRE and CAL FIRE is associated with the California Professional Firefighters (CPF) and the International Association of Firefighters (IAFF).

CFN - CALIFORNIA FIRE NEWS - CAL FIRE NEWS

Tuesday, November 26, 2013