- Clear - No matter what the task at hand, writing, speaking, or presenting to someone, we need to ensure our key points are as clear as possible. Just because we send our message out to the intended person does not mean they will understand it in the way it was planned. It is best to minimize the key points per sentence, so there is no need to read between the lines and misinterpret the message.
- Concise - This is being as brief as possible to get your point across. Let's just look at when we write. No one likes to read long monotonous memos. One of the writing drills I do with leadership staff is that after they prepare a memo, the document is then reviewed. Once the review is complete, it is given back to the writer with the instructions, "Now say the same things with fewer words." We may do this drill a couple times. This ensures the workforce receives the clearest and concise message possible. It also teaches the leadership team to write as brief as possible to get the point across.
- Concrete - There are so many definitions, uses and interpretations for the same words that it can become a bit overwhelming. It's important that we choose the most distinct words with the most precise meanings to get our message across. This will ensure we are painting the clearest picture, which in turn leads to the goal we want to achieve.
- Correct - When writing, this deals not only with the facts of your message, but also the use of proper spelling and grammar. When speaking, it is using proper words, appropriate pauses and pronunciation.
- Coherent - Whether we communicate through writing or speaking, ensure that the message is logical, that it flows and is relevant to the key points.
- Complete - When your message is complete, the receiver has all the information necessary to be informed by your meaning and will be able to respond appropriately.
- Courteous - Communicate politely, respectfully, openly, honestly, and professionally as possible. How do you want to be treated when someone is communicating with you? Keep that point of view in mind when you communicate with them.