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Saturday, February 11, 2012

Video: Calif. firefighters star in controversial Super Bowl halftime ad

 "Halftime in America" Each firefighter earned $100 for the commercial, which will be put in general fund for fire equipment or donations

PETALUMA, Calif. — Two firefighters from California were among the stars of one of this year's most talked about Super Bowl halftime ads.

Chrysler's "Halftime in America" commercial — narrated by Clint Eastwood — has since generated fierce debate over whether it carried a political message.

But for the two Petaluma firefighters who briefly appeared in the clip, the most pressing concern after its showing was sticking to the department tradition for appearing in the media — by buying ice cream for crew mates.

Batallion Chief Jack Schach said he and fellow officer Phil Sutsos were the only ones in Fire Station 1 when the film company knocked on the door in early January.

"They asked to take pictures of some fire equipment and if we wanted to be in a Dodge commercial that had the potential to be in the Super Bowl," Chief Schach told KTVU.

Each of them earned $100 for the commercial, and they say the money will be put in a general fund for fire equipment or donations.

"We're very proud to represent Petaluma and the fire services as a whole," Chief Schach told KTVU. "It's cool they wanted to have fire representation and we're honored to be a part that."
Full script of Official 2012 Chrysler Super Bowl ad follows below:

It's halftime. Both teams are in their locker room discussing what they can do to win this game in the second half.

It's halftime in America, too. People are out of work and they're hurting. And they're all wondering what they're going to do to make a comeback. And we're all scared, because this isn't a game.

The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.

I've seen a lot of tough eras, a lot of downturns in my life. And, times when we didn't understand each other. It seems like we've lost our heart at times. When the fog of division, discord, and blame made it hard to see what lies ahead.

But after those trials, we all rallied around what was right, and acted as one. Because that's what we do. We find a way through tough times, and if we can't find a way, then we'll make one.

All that matters now is what's ahead. How do we come from behind? How do we come together? And, how do we win?

Detroit's showing us it can be done. And, what's true about them is true about all of us.

This country can't be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines.

Yeah, it's halftime America. And, our second half is about to begin.

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