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Wednesday, August 31, 2011

Cal EMA News Blog

Cal EMA News Blog

California Launches “Totally Unprepared” Campaign

Posted: 31 Aug 2011 11:05 AM PDT

*The following news release was issued by Cal EMA on Wedensday, August 31, 2011*

~Former NFL Star Lets Cameras in His Home to See If He’s Prepared~

SACRAMENTO, Calif. – Just in time for National Preparedness Month, the California Emergency Management Agency has partnered with the California Seismic Safety Commission (CSSC) and California Earthquake Authority (CEA) to launch “Totally Unprepared” – a unique and insightful multimedia campaign geared to help Californians better understand their risk of earthquakes and how to prepare for them.

Today, the campaign released its first in a series of videos showing Californians taking simple steps to keep themselves safe in the event of an earthquake.  The first video features former NFL star Vencie Glenn as he admits he wasn’t prepared and actually suffered damages from a recent earthquake.  The best part is that he learns what to do to safely secure his home and safeguard his property from damages.

With a bevy of online resources and new videos set to be released each Tuesday through March of 2012, the campaign hopes to leverage the power of social media in getting the word out.  A special 30-minute program is also being aired on twelve California Public Television Stations throughout the month of September.

“Even in a state so vulnerable to disasters we have found that less than half of all Californians have taken steps to get prepared,” said Mike Dayton, Acting Secretary of Cal EMA. “This campaign empowers the public to easily share the important message of preparedness with their friends and family with the click of a button.”

In addition to weekly videos, the Totally Unprepared campaign will incorporate the use of other social media sharing, blogging, and an accompanying website dedicated to spreading the message of preparedness.  The use of these familiar online channels encourages the public to not only participate but share the message among their own networks and beyond.

“I think most Californians are generally aware of the risks, yet most are not taking the necessary actions to prepare today so we can survive and recover following the next damaging earthquake,” said Glenn Pomeroy, Chief Executive Officer of the California Earthquake Authority.  “This campaign presents valuable information in a creative, new way that demonstrates simple steps people can take now that will help them get back to normal after the next big quake strikes.”

According to Richard McCarthy, Executive Director of the California Seismic Safety Commission, “Earthquake risk is part of being a Californian. We’re all in this together so we must look out for each other and share information that will keep us safe when the next quake hits.”

The Totally Unprepared campaign centers around two web-based television series created by a veteran of reality television.  In addition, the campaign is supported by a website containing news, resources, preparedness tips, and regular blogs.

Connect with Totally Unprepared for the latest information and resources at the following websites:

For more information about preparing for earthquakes and other hazards, visit

A special message from CEA:

With earthquake insurance from the CEA, you and your family will have the financial strength to rebuild. Working with our network of leading insurance companies, we provide claim-paying power and expert service.  Together, we’re providing peace-of-mind no earthquake can shake. For more information, visit


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